Good Evening Everyone,
We will continue our audience building/online business creation series later in the week, be sure to let me know when a good time for a livestream is for you on this post. Tonight I want to talk about thinking outside the box. In business its super important to nail the fundamentals 100% of the time or as close to it as possible. That will in most cases be enough. But sometimes the standard stuff isn’t going to cut it if you want to go to another level. I have told you several times in the past that one of my goals for Legiit is to be the Amazon of digital services. To do that all the email, Facebook, Google, and other types of marketing that everyone else is doing is not going to get it done. So I have been trying to think of creative ways to distinguish ourselves from the companies that came before us.
(I can’t reveal what it is yet but I think I hit a eureka tonight 🙂 )
Some past examples of this are:
Paypal. When they started Paypal had a referral program where all you had to do was get a user to sign up, confirm their email address and an authorized credit card, and Paypal would add $20 to your account. This was real money that Paypal was spending and it cost them around $60 million… but they were growing by 7% – 10% DAILY and grew their user base to over 100 million in no time. Now they are worth 50 billion. (Must be nice to have the kind of investor capital needed to make something like that work, but I digress). This was in the infancy of the internet too, so they were way ahead of the curve, as Elon Musk often has been in his life.
Another example is Dropbox.
Dropbox did something very similar to Paypal. For everyone you referred you got more drive space. This allowed them to grow from 100k users in 2008 to 4m users in 2009 to 33.9m users in 2017. Those examples are pretty similar but they illustrate the point very well. If you want to have a nice stable business and make a good living you can master the fundamentals and have a very nice life, and there is absolutely nothing wrong with that. But if you want to change the world and build something that will leave a legacy you are going to have to get creative and be able to see around the corner, and do what no one else has done.
That’s what I am looking to do. That is where a lot of my mental energy goes.
That is where I spend most of my time thinking… outside the box.
Talk to tomorrow.
Best,
CMW