Good Afternoon!
There is no greater sales tool than doing a good job!
I know right… revolutionary concept, do a good job and people will be happy.
Seriously though its not just doing a great job… its doing such a great job that people can’t wait to rave about you.
Your best sales people are former (or current) customers.
Indeed its the entire model my SEO agency was built on… turning happy clients into free sales people.
Testimonials hit hard across all businesses and niches.
For example I got this one today, unexpectedly:
Because we offer a service that worked well for him and got him results, he took it upon himself to advertise for us about how happy he was, which lead to sales (already!) from others that read it, and is likely to turn him into a coaching student or consulting client.
The other benefit to doing a great job for customers… is that it is the right thing to do any way.
So its Win/Win/Win
So start by always ALWAYS doing a great job for your customers/clients and build a relationship with them where you can ask for a testimonial if you need too, and collect them like baseball cards… they will do your selling for you and drive your Profiit through the roof… and like I said, it has the added benefit of being the right thing to do anyway.
Talk to you tomorrow!
Best,
CMW