Good Evening,

I hope everyone had a great weekend. Next week we will get back into some tactics stuff here and there. But the truth is, tactics are the piece of making a successful business that people focus on most, and it is probably one of the least important aspects. Sure you need a good marketing, sales, and product strategy if you are going to be successful at anything… but it won’t matter if you can’t do the work. So before we get back into tactics and specific topics we need to remove the junk from our lives.

I mentioned a couple dispatches ago how I felt like I wasn’t focusing properly of late, I also talked about doing a life detox way back in November.

This is where I am at right now, and I am willing to bet may of you are too… undisciplined and unfocused. And while my version of undisciplined probably looks like discipline to most people, I have a lot of room for improvement, and I want you to be as dialed in as possible before you begin applying things, or if you are applying them, to really take an honest look and see what your deficiencies in this area are. Ask yourself a few questions… can you work on one thing for several hours without stopping? That includes checking your phone, your numbers, your email, social media etc… even or a second. If you can’t then you are not focused and not playing at a high enough level to really apply any type of tactic successfully. There was a time I could bang out 6 hour streaks like this. Now I can barely break 3. Sure there are outside variables right now… my work environment is not ideal etc… But really its on me.

People think there are all these things you have to do to improve your focus and productivity. Nootropics, bio hacking and so on… and that stuff helps but there are really a few variables that matter for maintaining focus at work.

  • Being passionate about what you are doing. If you aren’t you won’t want to work on it and you will never be able to do high level activity. Nothing else matters until you get this right.
  • Diet. If your body is running of sludge, trying to digest garbage, and generally not being well taken care of it just won’t work
  • People in your life. If people in your life aren’t conductive to your goals, they will just drag you down and hinder your focus and output.
  • Sleep. I wrote a big piece on sleep a while back. If you are tired you won’t be able to produce.
  • Work environment. It doesn’t have to be perfect, but it should at least be designed in such a way that you are happy to be at your workstation putting out high quality stuff. You also need to remove as many distractions as possible.

Now each of these things is a topic unto themselves. But this is a good overview of what is needed before you can really be successful at anything.

I am already making improvements to get myself back on track. I hope you will make an honest assessment of your habits and adapt as needed so we can go out there and make some Profiit together.